Case studies

The question, the data, the decision.

Every case study shows what was at stake, what records we used, what we found, and what the owner decided. Projected outcomes are labeled as projected, with the math shown.

  • Design-build · Texas

    Jan 2024 – Apr 2026 data

    One lead channel cost 5.6× as much per signed job as the firm’s other paid sources

    A $1–3M design-build firm traced 1,953 leads across 8 sources to signed contracts. One channel took 18% of the marketing budget and produced under 4% of signed clients. The owner dropped it, avoiding about $24K a year in projected spend.

    Projected $55,358 ÷ 28 months × 12 ≈ $23,700 a year in avoided spend. The effect on signed work will be updated in February 2027.

    Read the case study

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