Insights
Notes on marketing spend that signs jobs.
Short, practical articles for remodelers and contractors who want to make budget calls from their own numbers.
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Fundamentals
October 2026 · 5 min read
Cost per lead is the wrong number. Here's the right one.
Cost per lead is the number most reports show. What matters to an owner is what each signed job costs, and the two can point in opposite directions.
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Method
October 2026 · 6 min read
Is the gap real? Judging lead channels with small numbers
When a channel produces a handful of jobs a year, luck can look like a pattern. How to tell a real difference from noise before you cut a channel.
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Checklist
October 2026 · 4 min read
Before you renew a lead vendor: five questions to answer
Renewal season is when money gets locked in for another year. Five questions to answer with your own records before you sign.
Budget season
Setting a 2027 budget or renewing a lead vendor?
Get a fixed-price answer on which channels produce signed jobs, in 2 weeks.