Questions owners ask before an audit.

One marketing-budget question you're facing right now, such as “Should we renew Angi?” or “Where should next year's budget go?” To answer it, we work out what each channel costs per signed job and where leads drop off, then give you a single recommendation with a stated confidence level.

You'll have the memo within 2 weeks of the day we receive your data. In our published case study, findings were ready in 9 days.

About an hour in total: the 20-minute fit call, pulling the exports (we'll tell you exactly what to export), answering a few questions about your records, and the 30-minute review call.

Then you renew or set your budget knowing it's backed by evidence, and you know which channels to protect if you ever need to cut. We'll give you the answer the numbers support, not the one that sounds most dramatic.

Most CRMs can count leads by source. Few will tie each lead to whether it signed, combine that with what you spent on each channel, test whether the gaps are real or just noise, and tell you what to do. That judgment is what the audit adds.

Yes. The work is done from your exported records and a video call, so location doesn't matter. Core Sample is based in Texas.

For each lead: the date, where it came from, its status, and if it signed, the signed date and contract value. Plus monthly spend for each paid channel. Ideally 12 months or more. See the full data checklist.

Any system that can export to a spreadsheet (CSV or Excel), which covers most contractor CRMs. Spreadsheets you keep yourself work too, as long as they record lead source and outcome.

Almost everyone's are, and cleanup is part of the job. On the free first call we confirm what records you have and whether they track lead source and outcome. After you send your exports, we check them in detail before the analysis starts. If they're far worse than expected, we stop and offer a revised price. If you decline, or the records can't answer your question, your deposit is refunded in full. If your records don't track lead source or outcome at all, we'll suggest the $500 tracking setup instead.

Often, yes, as long as we're honest about the uncertainty. We report a range for each channel's signing rate, not just a single number, and we only make a firm call when the conclusion holds even in the channel's best plausible case. If the data can't support a call, we'll say so.

Yes. Confidentiality is part of our service agreement. Your records are used only for your audit, customer names and contact details are removed wherever the analysis doesn't need them, and nothing is published without your written permission. Privacy policy.

$1,000 for the Channel Decision Audit (Pilot price for our first clients). Half is due as a deposit when you sign the agreement, and half on delivery. If we stop before the analysis begins, your deposit is refunded in full. See all pricing.

No. We don't run campaigns, sell software, or take commissions from any marketing vendor. That independence is a big part of what you're paying for. Read our independence policy.

You act on the recommendation, and that's it: no retainer. If you'd like to see whether the changes paid off, we offer optional re-checks, yearly by default or every 6 months for high-volume firms.